Back in April, my PRSSA Chapter hosted a mini conference for students in the Springfield area called “The Science of PR,” and one of our speakers was Mallory Roth, Educator and Enthusiast at Askinosie Chocolate. Roth discussed the “Science of … Continue reading
Since my last post on Pinterest, it has taken over the social media scene. One common board for female 20 something users to have is a wedding board. As you find ideas on the web, Pinterest allows you to organize … Continue reading
Two weekends ago, I had the privilege to attend my first Public Relations Student Society of America (PRSSA) Regional Conference in Nashville, Tn., at Belmont University. The weekend was broken up with developmental sessions, keynote speakers, networking opportunities and great … Continue reading
There is a new social media toy on the seen that it seems everyone is talking about:
Many of my friends in class had been talking about this site none stop, so I signed up. However, I felt like I did when I first saw Twitter. It looked cool, but I did not really understand how it could benefit me. It just seemed like something pretty to look at.
What is Pinterest?
My friend, Sara McClendon, wrote a great post about using Pinterest that can be found here. It is essentially if microblogging, bookmarking and photosharing had a baby platform. You share photos by “pinning” them to a category-specific board. Like Twitter, you can follow people’s boards, but they don’t necessarily follow you back. Like bookmarking sites, each photo is attached to a link where it was originally found on the web.
Here is the opening screen:
At first glance, Pinterest seems to only pertain to hobbies, but after using it for a couple of months, I see great utility for PR professionals.
- Driving Traffic. If you or your organization’s blog has engaging photos, it would be a great way to promote posts by pinning an interesting photo from the post. Pinterest is so shareable and viral by nature. It is a good way to drive traffic to your blog.
- Creative Brainstorming. Half the battle in PR, marketing and advertising is formulating a brilliant idea. That takes creativity and brainstorming. Pinterest is a great way to get inspired quickly. If you ever get stuck on an idea, scroll through Pinterest for 20 minutes to see what you will find.
- Easy Photo Sharing. It is so easy to share photos and find the owners of the photos to gain permissions to use their photos for stock images and such. Most bloggers are flattered by such requests and respond quickly.
In fact, the picture to the left is a testimony to that fact. I was looking for an ice cream scoop image to create an eye-catching flyer and Facebook event profile picture for an upcoming PRSSA, Public Relations Student Society of America, meeting about internships.
I typed in purple ice cream. I found this photo in about 5 minutes. I went back to the original blog post and commented asking to use her picture. Within three hours, she had responded to me saying yes.
We had our highest turn out for the semester, and I like to attribute some of that success to Pinterest.
Have you used Pinterest?
Spike Jones, co-author of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements, spoke at this weekend’s PRSSA Day sponsored by the greater Kansas City area Chapter of PRSA, Public Relations Society of America. He is also senior vice president … Continue reading