Back in April, my PRSSA Chapter hosted a mini conference for students in the Springfield area called “The Science of PR,” and one of our speakers was Mallory Roth, Educator and Enthusiast at Askinosie Chocolate. Roth discussed the “Science of … Continue reading
Since my last post on Pinterest, it has taken over the social media scene. One common board for female 20 something users to have is a wedding board. As you find ideas on the web, Pinterest allows you to organize … Continue reading
Recently, Springfield, Mo., made the news and drew lots of social media attention for a less than desirable reason. A local business owner became thrusted onto the international stage to explain his rash decision on a Saturday evening. The Facts … Continue reading
It’s that time again for Black Friday commercials to be at every channel click. One in particular is gaining a lot of negative attention on the web. Kohl’s created a parody of Rebecca Black’s “Friday” song that went viral earlier this year because people disliked it. It seems the same phenomenon is happening to Kohl’s commercial, which has received nearly 400,000 views, 2,000 dislikes and more than 1,100 comments in just five days.
Some of the top comments on this video include: “This video gave me cancer,” and “I will never shop at Kohl’s again!” Needless to say, the majority of people seem to strongly dislike this video, even though it is going viral.
I recently read a blog post by PRBreakfastClub called “Is Creativity Worth the Gamble?” The post discussed how in public relations we try to be more creative everyday, but sometimes when we are too creative it can back fire like New Coke or Kentucky Grilled Chicken.
The post left readers with five tips on being creative:
- Go for Clever, not Funny
- Start Small– Share you idea with a small group of people first.
- Necessity- Don’t rock the boat.
- Current Reputation– Don’t do anything to taint your current reputation.
- Ask for opinions
The article also said you never know if something will work, unless you try.
So Was it Worth the Gamble for Kohl’s?
So I am curious if you all think that Kohl’s creative risk, was worth the gamble? Is it worth going viral because you are hated? Personally, I think Kohl’s had a strike of brilliance, and people online can’t take a joke.
If we look at Rebecca Black since her negative viral video, we can see she is not a pop icon, who has been in Katy Perry’s hit video “Last Friday Night” and has released a new single “This is my Moment.” Her claim to fame may be due to cyber-bullying, but she has overcome. I suspect the same result for Kohl’s, in the end.
Was Kohl’s commercial creative brilliance or an epic fail?
Like I mentioned in my previous post, I had the privilege of attending the Kansas City PRSSA Day this weekend hosted by Kansas City PRSA, Public Relations Society of America. One of the common themes throughout the day was emphasizing … Continue reading