The day we learned about QR codes in my social media PR class was the day that one student’s life was turned upside down. You should have seen the look of astonishment on his face; it was like we revealed … Continue reading
I have a resume confession:
I love color!
I sometimes get discouraged when I see boring black and white resumes presented at workshops. I know a resume should look professional, but for me, professional should not equal boring.
On my resumes, I have a colored square in the left corner and two colored lines, vertical and horizontal. I give each shape a color based on the job I am applying for. I pick the scheme based on the type of job (conservative vs. creative) or based on the organization’s colors. This is my little way to stamp my little bit of personality on my resume.
That is also why I love online resumes–they have the potential to be very colorful! I recently stumbled upon a beta site that houses digital resumes called visualize.me. You can import all your data from LinkedIn, and the site organizes all of your data in nice charts. It is a creative person’s dream!
You have options for themes, layouts, etc. It even includes your interests, awards and languages you speak. The best part is that it is shareable, and once you start sharing, you can track your click-throughs. So now you can know when someone opens your resume, you can tweet your resume and post it on Facebook.
There are a million and one sites like this out there, I know. However, the way visualize.me integrates your LinkedIn profile to a more digestible, colorful medium makes me excited. The look is unique and easy to use. I highly recommend it to students!
Check out my profile on visualize.me/bparry08 and get your own!
It is cycle 17 for America’s Next Top Model. This season has a new twist, fan favorites from past seasons will compete for a second time for the coveted title “America’s Next Top Model All-Star”.
Bringing back former contestants is not the only new element to this season. Cycle 17 is more than being a good model; it is about creating a personal brand. In fact, in episode two, Martin Lindstom, author of Brandwashed came and gave the girls a crash lesson on branding.
He told the girls that you want to be associated with one word and gave each girl a word for their brand based on his audience analysis on each of the girls. Like when you hear the word cowboy, you mind goes to a particular cigarette brand. Or when you hear safety, you may think of a car brand. He choose words like daring, lovable, candid and free to represent the girls’ brands.
Lindstom gave some good advice, and it is interesting to see a reality TV show care about branding. I liked that their brand words were based on the perception of their personalities; however, the girls were not given much say in it at all. For example, one candidate felt that she wanted to represent a minority group she belonged too, but Lindstom basically told her that being who she was is not in style anymore.
We can learn a couple of things through this episode:
- Always research what others think of your brand because perception is reality. “It is what people love you for, and you have a duty to give it to them.”
- Simplify your brand message to one or two words. “If we confuse our fans too much, we will loose them because they don’t know how to follow us.”
- Your overall brand affects every decision you make. “You are going to think about this everyday–every step you take, every piece of clothing you put on.”
This week, I am putting the final touches on a social media campaign for my social media PR class, which has everyone talking about measurement, measurement, measurement. In social media, we are still trying to figure out what exactly are … Continue reading
This week, I lost my computer of three years. It was devastating, but I am over it now with my new Mac Book Pro. However, I have yet to buy some important accessories like a card reader for my camera and things like that.
My first app purchase was a photo editing software called Color Splash Studio. It is a simple photo editing software that allows you to select certain colors in the photos to be highlighted and the rest of the photo be black and white.
I have spent a good portion of my day editing photos that I have taken during my travels and adventures making them all the more special and exciting. This prompted me to look further into a better way to share these photos other than Facebook.
I started a Flickr account, and I have been playing around with Flickr settings as well. My two favorite parts of Flickr is you can place your photo on a map to indicate the location it was taken, and you can indicate the copyright permissions for each photo.
Here is my first Flickr badge. Enjoy!