As I’ve mentioned before, witty, timely social media posts can create a winning marketing campaign, like Oreo‘s recent Superbowl campaign. However, when brands start to use social media as testing ground for their latest personal jokes, things can unravel quickly. … Continue reading
I have something to confess. I’m an Oreo brand marketing fan girl. Ever since their “Daily Twist” campaign last year, their Facebook page updates always have me gushing for more and yesterday’s Super Bowl social media campaign was no different. … Continue reading
The Pitt family has gotten a lot of press the last week. One of the reasons being Doug Pitt, Brad Pitt’s younger brother, starring in a Virgin Mobile Commercial that went viral on YouTube. Doug Pitt is a local philanthropist … Continue reading
Branding a small business is not an easy task. Every choice from font color to Facebook statuses create an image for the public to see, praise and criticize. As I search for social media and branding inspiration, I look to … Continue reading
Back in April, my PRSSA Chapter hosted a mini conference for students in the Springfield area called “The Science of PR,” and one of our speakers was Mallory Roth, Educator and Enthusiast at Askinosie Chocolate. Roth discussed the “Science of … Continue reading
